![]() ![]() For example, although Lucky Strike owns a digital printing machine (useful for printing small details and customized designs), each lure must be painted by hand as the machine cannot print the required neon colours and is constrained by the curvature of the lures. The firm’s production process is highly labour intensive, with many components still unable to be effectively automated. It always aims to source materials locally, and only a small subset of its specialty products are imported. Lucky Strike works hard to promote itself as a high-quality and proudly North American company with a long history, which helps it remain successful. Notably, the popular lures that Lucky Strike creates cannot be patented, so the firm faces substantial international competition from nearly identical products. Roughly half of Lucky Strike’s revenue is generated from lures, while the other half is generated from nets. However, Rhodes plans to start phasing out many outdated products to make the company’s product line leaner and more modern. New products are constantly being introduced to meet changing market demands. Today, Lucky Strike’s product line contains approximately 2,000 products, many of which are slight variations of one another in terms of colour and size. The firm is now in its fourth generation with Edgar’s great-grandson, Dustin Rhodes, heading the company as president. Leadership of the company has been handed down from generation to generation of the same family. In 1987, Lucky Strike moved into its current 22,000 square-foot facility, where it remains to this day. The company expanded its product line further, adding plastic and metal lures and landing nets. Over the years, sales continued to grow, and production eventually moved out of Edgar’s garage and into a dedicated production facility. With the profit generated from that bulk order, Edgar was able to invest in equipment to expand Lucky Strike’s production capacity and product line. Impressed with Edgar’s products, he issued a bulk order for 10,000 lures. Soon after, a representative from a Toronto-based wholesaler visited that same barbershop. Originally selling his lures out of his tackle box, Edgar set up a sales display within the community’s local barbershop. The craftmanship and effectiveness of his lures quickly caught the attention of other fishermen. As a fishing enthusiast, Edgar would craft his own fishing lures from the ends of wooden broom handles. Lucky Strike was founded in 1929 by Frank Edgar in Peterborough, Ontario. ![]() From its beginnings as one man’s hobby nearly 100 years ago, Lucky Strike has grown into an established business that supplies over 2,000 different products to retailers located all across Canada. (Lucky Strike) is a leading manufacturer of fishing lures and landing nets. ![]()
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